Kasey Kelly :: Graphic Design
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For four years, I was the only designer on staff at Highland PR in Akron, Ohio. Most of the work below was done during my time there.
Kasey Kelly :: Graphic Design :: Akron, Ohio
For four years, I was the only designer on staff at Highland PR in Akron, Ohio. Most of the work below was done during my time there.
Kasey Kelly :: Graphic Design :: Akron, Ohio
The prompt for this project was to design an environmentally-friendly package for six golf balls. My design uses two pieces of flat board without any glue. In a retail setting, these can be stacked in opposite directions to create an interesting negative shape, and the rounded shape fits neatly inside a golf bag. This project won a regional packaging design competition.
The goal for this newsletter was to provide an alternate news source to the people of Akron, endorsed by Akron City Council. This issue was printed and direct-mailed to every resident of the city of Akron, totalling roughly 130,000 households.
© 2008, Akron City Council and Highland PR
The Library needed a fresh look, and wanted to convey excitement about all of their services and free programs. This was an extensive rebranding project which included a print advertising campaign, new brochures, three quarterly newsletters, and various other collateral materials.
© 2008, Lorain Public Library System and Highland PR
This was one of three quarterly newsletters done for the Lorain Library during their rebranding efforts. The colors change with each issue, giving it a fresh look every quarter.
© 2008, Lorain Public Library System and Highland PR
This newsletter was part of another rebranding effort. Veterans Service Commission's customers were confusing their organization with the Veteran's Affairs (VA) office, so we rebranded them as "VSC" to curb that. I portrayed a patriotic theme throughout their new Identity package and newsletter.
© 2008, Veterans Service Commission and Highland PR
I designed several billboard campaigns for the Akron Zoo while with Highland PR, but this is one I'm especially proud of. ClearChannel Outdoor had just installed three new digital highway boards, and they came to us to design some 'trial' artwork. They wanted to show off the color range, and I happily oblidged.
© 2008, Akron Zoo and Highland PR
The Akron Zoo recently opened a new exhibit and not only relied on Highland PR for the marketing, but much of the exhibit signage as well. The client wanted to set the tone for the exhibit at the entrance, and gave me a 12 foot area to work with with. I had the logo for the exhibit (which I also designed) die-cut from half-inch plastic and placed on an inkjet wallpaper surface. It was then lit from above, creating a dramatic first impression.
© 2008, Akron Zoo and Highland PR
The quarterly newsletter for the Zoo was in need of an overhaul. With this redesign, the publication shifted from featuring mostly promotional articles to being more feature-story driven. The result was a clean, reader-friendly design.
© 2008, Akron Zoo and Highland PR